The UK's #1 Investment and Savings Platform
Helping people save and invest for 45 years
Below are extracts from the Boring Money Market Monitor Q3 2025 report. These support the claim of Hargreaves Lansdown being the UK’s #1 investment and savings platform, when compared against platforms offering savings and investments to private clients.
The Boring Money report shows Hargreaves Lansdown as the UK’s #1 Direct to Client Platform for total assets under administration (AUA) as at quarter 3 2025.
Hargreaves Lansdown has also recently been awarded Best App, Best Buy ISA, Best Buy JISA, Best Buy LISA, Best Buy Pension, Best for Customer Service, Best for Investment Research and Best for Investment Trusts. We were also highly commended in The Paul Bradshaw Innovation award (Boring Money Best Buys 2026).
Looking after the most amount of money
Value of assets under administration and market share as at Q3 2025*
Source: Boring Money Market Monitor Q3 2025
*Certain brand names omitted which do not publicly disclose AUA. Full report can be purchased at Market Monitor | Boring Money Business.
D2C market share by provider
| Provider | D2C market share by AUA |
|---|---|
| Hargreaves Lansdown | 33.6% |
| Interactive Investor | 17.0% |
| XXX* | 7.9% |
| AJ Bell | 7.5% |
Source: Data supplied and aggregated by 20+ D2C investment platforms, and 5+ years of consumer research and market sizing conducted by Boring Money
UK’s most popular SIPP
British investors have more money in the HL SIPP than any other direct provider - making it the UK's most popular Self-Invested Personal Pension.
Source: Platforum UK D2C Investor Experience Report. Figures taken from the Platforum report, which can be purchased via: UK D2C - Platforum. Correct as at March 2026.
The UK’s #1 choice for IPOs – we deliver more IPOs to UK investors than anyone else
Whenever companies list through an Initial Public Offering (IPO), we strive to let you invest from day one.
Between March 2025 and March 2026, we participated in every single IPO on the London Stock Exchange (LSE) main market and Alternative Investment Market (AIM) that was open to everyday investors – a 100% participation rate.
On average, we secured 49% of the total retail allocation across these listings, meaning nearly half of all shares made available to individual investors came through HL.
We attempt to cover all IPOs available to UK retail investors; however, due to the size and specialist nature of certain IPOs this is not always possible.