The UK's No.1 Savings and Investment Platform
Helping people save and invest for over 40 years
Below are extracts from the Platforum July 2024 UK Direct to Consumer (D2C) Market Report and Compeer XO Quarterly Benchmarking Report Quarter 3 2024. These substantiate the claim of Hargreaves Lansdown being the UK’s no.1 savings and investment platform, when compared against platforms offering both savings and investments to private clients.
The Platforum July 2024 UK Direct to Consumer (D2C) Market Report shows Hargreaves Lansdown as the UK’s No.1 Direct to Client Platform for total number of clients and total assets under administration (AUA) as at 31 March 2024.
In addition, the latest Compeer XO Quarterly Benchmarking Report Quarter 3 2024 shows Hargreaves Lansdown placed the most number of UK share trades and UK fund deals within the execution only peer group.
Hargreaves Lansdown has also recently been voted Best Customer Service, Best Investment App, Best Buy LISA and Best Buy Pension (Boring Money Best Buys 2024).
“Hargreaves Lansdown remains the largest D2C service by a considerable margin”
Platforum July 2024 UK Direct to Consumer Market Report
The most clients
Number of direct platform clients as at 31 March 2024*
| Direct platform | Number of clients (Mar-24) |
|---|---|
| Hargreaves Lansdown | 1,852,297 |
| Trading 212 | XXXXXX |
| Moneybox | XXXXXX |
| Vanguard Investor | XXXXXX |
| Fidelity Personal Investing | XXXXXX |
Source: Platforum, July 2024
*Only data for HL shown. Full report can be purchased at www.platforum.co.uk
Looking after the most amount of money
Value of assets under administration and market share as at 31 March 2024*
| Direct platform | Assets under administration | Market share |
|---|---|---|
| Hargreaves Lansdown | £147.4bn | 29.40% |
| Interactive Investor | XXXXXX | XXXXXX |
| Fidelity Personal Investing | XXXXXX | XXXXXX |
| AJ Bell | XXXXXX | XXXXXX |
| Vanguard Investor | XXXXXX | XXXXXX |
Source: Platforum, July 2024
*Only data for HL shown. Full report can be purchased at www.platforum.co.uk
Placing the most UK equity trades (shares, fixed interest and gilts)
| 2022 Q3 | 2022 Q4 | 2023 Q1 | 2023 Q2 | 2023 Q3 | 2023 Q4 | 2024 Q1 | 2024 Q2 | 2024 Q3 | |
|---|---|---|---|---|---|---|---|---|---|
| Rank | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
Source: Compeer XO Quarterly Benchmarking Report Quarter 3 2024
Placing the most fund deals
| 2022 Q3 | 2022 Q4 | 2023 Q1 | 2023 Q2 | 2023 Q3 | 2023 Q4 | 2024 Q1 | 2024 Q2 | 2024 Q3 | |
|---|---|---|---|---|---|---|---|---|---|
| Rank | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
Source: Compeer XO Quarterly Benchmarking Report Quarter 3 2024