Financial advice
Personal advice and peace of mind
What is financial advice?
Financial advice involves receiving personal recommendations about various aspects of personal finance from a qualified professional.
The advice given aims to help individuals achieve their financial objectives while managing risk and specific needs effectively.
Financial advice is a paid service and is different to financial guidance, where only general information is provided.
Types of financial advice
Financial planning
Financial planning covers a wide range of topics that often impact each other. This ranges from retirement and tax planning to portfolio consolidation and investment choices.
An adviser will look at the full picture and create personalised strategies to help you manage your money effectively and achieve your immediate and future financial goals.
Investment advice
Investment advice is more specific.
An adviser will look at factors such as how much risk you're comfortable with and what you want to achieve, then recommend suitable investment strategies to help you get there.
Why choose financial advice from HL?
- Over 40 years' experience - enabling people to save and invest with confidence.
- Wide range of expertise - whether you're just starting your investment journey or seeking advice on complex financial matters, our advisers offer tailored services to meet your unique needs.
- Distinguished service - awarded Corporate Chartered status by the Chartered Insurance Institute (CII), we demonstrate an unparalleled commitment to excellence.
- Trusted by over 65,000 clients - as a financially secure FTSE-listed company, authorised by the Financial Conduct Authority (FCA), your financial well-being is our top priority.
- Flexible and convenient - choose to meet with your adviser by telephone or video call. If you'd prefer in-person meetings, you'll be matched with an adviser local to you.
We can only provide advice to UK residents. If you’re resident overseas, unfortunately we’re unable to advise you.
Cost of financial advice
Our financial advisers typically charge 1-2% of the assets advised on (+VAT where applicable, minimum charges apply). This is a one-off charge which will depend on the complexity of your situation, the time needed to understand your goals, and to provide personal recommendations.
Your financial adviser will let you know if they think you'd benefit from ongoing advice. This comes with an extra charge.
Advice on the transfer of any secured benefit, such as a defined benefit pension (a final salary pension), will be subject to a separate charging structure, which your adviser will discuss with you.
Getting advice starts with one call
Step 1
Speak to our advisory team
They'll ask straightforward questions to understand your needs, goals, and value of assets. No financial advice will be given at this point.
If our advisory service is the right fit for you, we'll connect you with one of our experienced advisers for a first meeting.
Step 2
Meet your adviser
When you meet your financial adviser for the first time, it's totally free.
You can talk about your money goals and what's happening with your finances. The adviser will explain where they can help and how much it might cost.
If you want to keep going, they'll give you advice in another meeting and settle fees.
Getting advice starts with one call
Step 1
Speak to our advisory team
They'll ask straightforward questions to understand your needs, goals, and value of assets. No financial advice will be given at this point.
If our advisory service is the right fit for you, we'll connect you with one of our experienced advisers for a first meeting.
Step 2
Meet your adviser
When you meet your financial adviser for the first time, it's totally free.
You can talk about your money goals and what's happening with your finances. The adviser will explain where they can help and how much it might cost.
If you want to keep going, they'll give you advice in another meeting and settle fees.
Find an adviser
Find nearby HL advisers with our simple tool, and select the perfect match based on their areas of expertise and the type of advice you're looking for.
Hear from our clients
Christopher explains how HL financial advice has helped him to navigate the investment world with confidence.
Financial advice guides and insight
Five times financial advice could really help
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Financial advice at a crucial turning point
Here’s how I helped Mrs Vallis make some important decisions and sure up her financial position for the future.
Guide to financial advice
Find out how we could help you make the best decisions for your savings, pensions and investments and make sure you only pay for advice that you need and value.