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ISA investment ideas

ISA Investment Ideas

The latest investment ideas for a Stocks and Shares ISA

Open your Stocks and Shares ISA Top up an ISA

Top up an ISA Open your Stocks and Shares ISA


Important information: Investing for longer increases the likelihood of positive returns. Over a period of five years or more, investments usually give you a higher return compared to cash savings. But investments can go down as well as up in value, so you could get back less than you put in.

This isn’t personal advice – please ask us for advice if you’re not sure which investments are right for you. ISA and tax rules can change and benefits depend on your circumstances.

Build your own ISA

It’s easy to start investing with the HL Stocks and Shares ISA. If you know where you’d like to invest, you can get going as soon as your ISA is open.

But if you’re looking for some ISA investment inspiration, these ideas could help.

Before you start

Read our checklist before making a start if you’re investing for the first time.

Read the checklist

Build your own ISA

It’s easy to start investing with the HL Stocks and Shares ISA If you know where you’d like to invest, you can get going as soon as your ISA is open.

But if you’re looking for some ISA investment inspiration, these ideas could help.

Before you start

Read our checklist before making a start if you’re investing for the first time.

Read the checklist

Pick a Ready-Made Investment

Looking to invest your ISA but unsure where to start? Leave the day-to-day decisions to the experts with our Ready-Made ISA.

Choose an investment to match your goals and risk profile to get started.

Discover The HL Ready-Made ISA

Choose your own funds

If you’re comfortable choosing your own funds for an ISA, our Wealth Shortlist could help to narrow your search. It features funds chosen by our analysts for their long-term potential: you can filter the list to find the right ones for you.

Explore the Wealth Shortlist

Latest fund ideas for an ISA

These funds have been chosen by our investment research experts. We believe they could make great investments for a Stocks and Shares ISA.

But they’re not personal advice. Investing in these funds isn’t right for everyone. Investors should only invest if the fund’s objectives are aligned with their own, and there’s a specific need for the type of investment being made. Investors should understand the specific risks of a fund before they invest, and make sure any new investment forms part of a diversified portfolio.

Investments rise and fall in value, so you could get back less than you invest. If you’re not sure an investment is right for you, seek advice.

Most popular ISA funds

Discover which funds have been popular in the HL Stocks and Shares ISA.

See popular ISA funds

Before you start

There are a few things to check before investing in an ISA.

You should only consider making an investment if:

  • You’re willing and able to accept a level of risk and won’t need the money for at least 5 years. With investing, there’s no guarantee of making money and you could get back less than you invest.
  • You’ve saved a supply of cash that you can access easily for emergencies – a good rule of thumb is to have around 6 months of expenditure.
  • You want the chance to grow your money more than you could with cash.

You can also read around the subject. We've covered what we think you need to know, from investing essentials, to understanding how to build your own portfolio.

Learn more about investing

Take investment advice

If you don’t want to pick your own investments, our specialist financial advisers can help you to build or update an investment portfolio to match your objectives.

They can help make sure your investment portfolio is diversified, cost effective and suitable for your stage of life.

More on investment advice

Take investment advice

If you don’t want to pick your own investments, our specialist financial advisers can help you to build or update an investment portfolio to match your objectives.

They can help make sure your investment portfolio is diversified, cost effective and suitable for your stage of life.

More on investment advice

Why choose HL for your ISA investments?

  • Choice - select from a range of investments to build an ISA that works for you
  • Expertise - our investment experts provide research and investment ideas to help you make the most of your ISA
  • Transparency - see how your ISA investments are performing, online or via the HL app
  • Trust - for more than 40 years we've helped investors make the most of their money. Over 1.8 million clients trust us with their accounts
Best Buy ISA 2023 Boring Money Awards 2022
Best Buy ISA
Boring Money Awards 2023
Best Investment App Boring Money Awards 2024
Best Investment App
Boring Money Awards 2024
Best Online Stockbroker The Personal Finance Awards 2023-2024
Best Online Stockbroker
The Personal Finance Awards 2023/2024

Help and support

If you have any questions about the HL Stocks and Shares ISA, call our helpdesk or send us a message.

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