Diversification

How variety can pay over the long term

Important - The value of investments can fall as well as rise, so you could get back less than you invest, especially over the short term. The information shown is not personal advice.

You won’t find many globally successful one-person businesses. Good businesses are made from teams – and the best teams are made from people with different skills, approaches and specialities.

Building a team of investments, which we call a diversified portfolio, is no different.

It’s used to help smooth out the ups and downs your portfolio could go through if you hold too few, or too similar investments.

By diversifying, you spread your money between different investment types to reduce the overall impact of risk when investing.

Spreading your investments smartly through diversification gives you options – and it’s completely within your control.

Read on to understand why diversification is an essential when you invest.

Diversification articles

Learn more about Diversification

Diversification – why it pays to be smartly spread

Diversification – it takes more than a handful of stocks

Why funds are the foundation to a diversified portfolio

Diversification – starting to think strategically

The dos and don’ts of diversification

Diversification – it’s all a balancing act

Diversification – why it pays to be smartly spread

You can’t pick the star players, but you can buy the team. Spreading your investments smartly through diversification gives you options – and it’s completely within your control.

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