Billionaire Twitter owner Elon Musk launched a long-teased website X.com on Sunday, redirecting the domain to Twitter, and said he will relabel the social media platform's iconic blue bird logo as the letter 'X,' the latest step in a massive rebranding effort toward what Musk has described as an all-in-one 'everything app.'
Musk tweeted Sunday afternoon the interim “X” logo for Twitter will go live on Sunday, while the site X.com now directs to Twitter.
When asked in an early Sunday morning tweet if Twitter would remove its branding and logo, Musk responded: “Sorry it took so long.”
Musk tweeted the platform will change the name of “tweets” to simply the letter “X” and said Twitter will be operated using the domain X.com, which Musk purchased from PayPal in 2017, saying the name had “great sentimental value”—Musk also owns the space technology company SpaceX, named a model of Tesla the “X” and co-founded an online banking company called X.com (that company merged with Confinity and changed its name to PayPal).
Musk also posted a cryptic video of the letter X as well as a photo of himself crossing his arms in an X formation in front of a poster of a Tesla X, writing, “Not sure what subtle clues gave it [away], but I like the letter X,” adding that the platform “shall bid adieu to the twitter brand and, gradually, all the birds.”
The move comes three months after Twitter informed its corporate partners it had started conducting business under the name X Corp., telling its partners to use the new name, rather than Twitter, Inc., in all official communications—an April 4 court filing in California definitively stated the name Twitter Inc. “no longer exists.”
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