It’s been a roller coaster 12 months for investors – from key elections in markets like the US and the UK, which brought in new leaders and policy uncertainty, to stubborn inflation and now fears of recession.
These ups and downs have created both trepidation and opportunities for investors, but where have they been investing over this tax year?
Here are the most bought shares by HL’s Stocks and Shares ISA investors in the 2024/2025 tax year.
This article isn’t personal advice. If you’re not sure an investment is right for you, seek advice. Investments will rise and fall in value, so you could get back less than you invest. Past performance isn’t a guide to the future.
If you’re living with an addiction, like gambling, we understand the impact it can have on your finances and wellbeing. If you feel it might be affecting your ability to manage your HL account independently, we can help. There are also a number of organisations who can help here.
Which shares did HL Stocks and Shares ISA investors buy most of in the 2024/25 tax year?
The list below shows the most bought shares on the FTSE 350 and S&P 500 by number of trades (minus any sales) by HL’s investors in the 2024/25 tax year.
Most bought shares in the HL Stocks and Shares ISA this tax year |
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Investing in an individual company isn’t right for everyone because if that company fails, you could lose your whole investment. If you cannot afford this, investing in a single company might not be right for you. You should make sure you understand the companies you’re investing in and their specific risks. You should also make sure any shares you own are part of a diversified portfolio.
This article has been written independently of our investment research team to offer some inspiration.
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If you’re looking for share ideas for your Stocks and Shares ISA this tax year, or the next, here are the shares our analysts are watching in 2025.
How to add more diversification to your portfolio
Collective investments like funds can be a great way to diversify your portfolio.
If you’re looking for fund inspiration from our fund research team on where to invest, you can use our Wealth Shortlist.
It’s designed to help investors build and maintain a well-balanced and diversified portfolio. We’ve put funds under the microscope to make sure the list only contains the funds that our in-depth analysis shows have the greatest long-term performance potential.
Leave the day-to-day investment decisions to the experts
If you don't feel comfortable building and maintaining a portfolio, take a look at our ready-made portfolios. These portfolio funds let you choose how to balance risk and potential returns.
All you’ll need to do is review your choice regularly to make sure it still meets your needs and objectives.
You can invest without having to worry about UK income and capital gains tax with our most popular account, the HL Stocks and Shares ISA.
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