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Pension investments – breaking the misconception

Our research* shows that only 36% of people know their pensions are invested in the stock market. This suggests a significant lack of engagement, which is the enemy of good retirement outcomes. Let’s have a look at how to address the problem.

Important notes

This article isn’t personal advice. If you’re not sure whether an investment is right for you please seek advice. If you choose to invest, the value of your investment will rise and fall, so you could get back less than you put in. These articles are intended for employers and HR professionals, not for individual investors.

The language around pensions often emphasizes 'saving' rather than 'investing'. This distinction may seem subtle but it could lead people to believe their pension contributions are deposited as cash, rather than being invested in the stock market.
People have fundamental misconceptions about pensions, with only 36% knowing they are invested in the stock market. Just over one-third (34%) said their pension was not invested, with another 30% being unsure.

Helen Morrissey, Head of Retirement Analysis

Why this misconception matters

If members think the value of their pension is static or only affected by what they pay in, they could be less inclined to keep an eye on whether they’re on track. There’s a danger they might not understand the power of investing until it’s too late. Pensions can’t normally be accessed until age 55 (57 from 2028), so if they see their investments changing in value over time, it could encourage a more proactive approach to their pensions and retirement planning.

Seeing the value of their pension change with the performance of their investment could make members more likely to check in on their pension’s progress. The increase in awareness could lead to better planning, increased contributions and potentially greater financial security in retirement.

Mind the knowledge gap

One of the best things employers and pension providers can do is provide financial education to employees.

Providing robust education in the workplace is important for building financial resilience and contributes to financial confidence. Within any financial education, there needs to be a focus on demystifying investing in a clear and jargon-free way. Especially because investments can go down as well as up in value and members could get back less than they invest, so it’s important they understand at least the basics.

It’s a good idea to employ a variety of formats such as emails, intranet posts or user-friendly infographics. By recognising that not every employee will engage with the content in the same way, the chance of capturing their attention is increased.

Workplace initiatives can be particularly effective. Employers can host pension education sessions or run pension-themed team meetings, providing clear explanations and resources about how pension funds are invested and the benefits of active engagement.

Additionally, financial advisers can offer personalised guidance, helping individuals understand their investment options and make informed decisions.

Read more about financial resilience in the workplace

The role of investment choices

Many people remain invested in the default fund offered by their pension provider, which is designed to be well-diversified across various geographies and asset classes.

While the default option provides a robust investment strategy for building a pension, individuals should also have the option to tailor their investments according to their preferences.

We recognise that a default fund won’t be right for everyone, so we offer flexibility of choice to allow members to align their investments with their broader financial goals and values.

By offering over 4,000 investment choices, we make sure there’s something for everyone. And we make members aware of this through targeted communications. Because just having the choice isn’t enough if members don’t know about it.

If employees can align pension investments with their risk appetite, beliefs or values then they may be more inclined to take an interest.

Find out more about the HL Group SIPP

Moving forward

It’s clear there’s an urgent need for improved financial literacy among employees. By addressing these misconceptions and encouraging a more active role in pension management, we can help individuals take control of their financial futures.

Understanding that you are an investor through your pension is a game-changer… It’s about more than just saving money—it’s about growing your wealth over time, preparing for a comfortable retirement, and building financial resilience.

Helen Morrissey, Head of Retirement Analysis

It's time to shift the narrative from simply saving to strategically investing, empowering individuals to make the most of their pensions and broader financial portfolios.

This article is not personal advice. If you are unsure of a course of action, please ask about advice.

*(Opinium Survey April 2024, 1,200 respondents)

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Important notes

This article isn’t personal advice. If you’re not sure whether an investment is right for you please seek advice. If you choose to invest, the value of your investment will rise and fall, so you could get back less than you put in. These articles are intended for employers and HR professionals, not for individual investors.

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