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Investing insights

Most bought ETFs in January 2025

From FTSE 100 and S&P 500 trackers to income-paying exchange traded funds (ETFs), which did HL clients buy most of in January 2025?
Woman checking stock performance graph

Important information - This article isn’t personal advice. If you’re not sure whether an investment is right for you please seek advice. If you choose to invest the value of your investment will rise and fall, so you could get back less than you put in.

Market confidence off the back of President Trump’s victory in November persisted for the most part through December and January up until the week of his inauguration.

A $500bn pledge to invest in artificial intelligence (AI) infrastructure sent big tech stocks, like the ‘Magnificent 7’, soaring.

But the unverified claims from Chinese startup DeepSeek, that you can accomplish for millions what cost the big tech companies billions, saw US tech stocks tumble just a week later.

It’s been a rollercoaster start to the year for the US stock market so far, but the shaky start hasn’t been enough to knock US ETFs out of the most bought ETFs list.

This article has been written independently of our investment research team to offer some inspiration but isn't personal advice, or a guide on how or where to invest.

If you’re not sure if an investment’s right for you, ask for financial advice. Investments can fall as well as rise in value, so you could get back less than you invest.

What are ETFs?

An exchange traded fund is a basket of investments that usually includes shares or bonds. They tend to track the performance of an index, like the FTSE 100, and trade like shares on stock exchanges. This means their prices fluctuate throughout the day.

Where were HL clients investing in January?

The table below shows the most bought ETFs by HL's investors in January.

This is by number of trades (minus any sales) and without any investments by monthly direct debit.

ETFs typically operate as either accumulation (any income is reinvested into the ETF – usually designated by ‘acc’ as part of their name) or distributing units (any income is paid out to the investors).

How to pick investments

Investing in ETFs isn’t right for everyone. Investors should only invest if the ETF’s objectives are aligned with their own, and there’s a specific need for the type of investment being made. You should understand the specific risks before investing, and make sure any new investment forms part of a diversified portfolio.

As ETFs trade like shares, both a buy and sell instruction will be subject to share dealing charges within your Hargreaves Lansdown account, except online in a Junior ISA.

If you're looking for some ETF inspiration from our investment research team, take a look at our 5 ETFs to watch for 2025 and beyond.

Or if you’d prefer to invest in a fund, you can use our Wealth Shortlist.

It's designed to help investors build and maintain a well-balanced and diversified portfolio. We've put funds under the microscope to make sure the list only contains the funds that our in-depth analysis shows have the greatest long-term performance potential.

Leave day-to-day investment decisions to the experts

If you want a team of experts to look after the day-to-day investment decisions, you could consider an HL Ready-Made fund.

You can choose from investing for growth, income or to save for retirement, which let you choose how to balance risk and potential returns.

All you'll need to do is check in on your investment from time to time to make sure it still meets your needs and objectives.

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Written by
Laura Burridge
Laura Burridge
Client Initiatives and Trading Lead

Laura specialises in all things financial planning with over 6 years' experience. She covers a wide range of topics, including top tips for inheritance tax planning, retirement and growing wealth.

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Article history
Published: 7th February 2025