It’s been a challenging start to the year for stock markets.
President Trump’s return to the White House has boosted market confidence with big artificial intelligence (AI) investment pledges, but also brought plenty of uncertainty from long expected tariffs.
January saw HL clients drawn to the big names in tech across the pond, and a more varied appetite for longstanding household names closer to home.
And it doesn’t look like unverified revelations from Chinese AI startup DeepSeek, about the cost of AI, were enough to dampen enthusiasm for Nvidia.
So, with all this in mind, which stocks did HL investors buy most of in January?
This article isn’t personal advice. If you’re not sure an investment is right for you, seek advice. Investments will rise and fall in value, so you could get back less than you invest. Past performance isn’t a guide to the future.
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Where were HL clients investing in January 2025?
The list below shows the most bought shares on the FTSE 350 and S&P 500 by number of trades (minus any sales) by HL’s investors in January 2025.
Investing in an individual company isn’t right for everyone because if that company fails, you could lose your whole investment. If you cannot afford this, investing in a single company might not be right for you. You should make sure you understand the companies you’re investing in and their specific risks. You should also make sure any shares you own are part of a diversified portfolio.
This article has been written independently of our investment research team to offer some inspiration. But if you’re looking for analysis on more than 110 UK and overseas stocks from our expert analysts, sign up for our share research updates.
Or if you’re looking for share ideas, find out what shares our analysts are watching in 2025.
How to add more diversification to your portfolio
Collective investments like funds can be a great way to diversify your portfolio.
If you’re looking for fund inspiration from our fund research team on where to invest, you can use our Wealth Shortlist.
It’s designed to help investors build and maintain a well-balanced and diversified portfolio. We’ve put funds under the microscope to make sure the list only contains the funds that our in-depth analysis shows have the greatest long-term performance potential.
Leave the day-to-day investment decisions to the experts
If you don't feel comfortable building and maintaining a portfolio, take a look at our ready-made portfolios. These portfolio funds let you choose how to balance risk and potential returns.
All you’ll need to do is review your choice regularly to make sure it still meets your needs and objectives.
