Strategic report Governance Financial statements Other information INVESTMENT PROPOSITION CLIENT EXPERIENCE Society’s Our aim challenge To deliver a market leading Large savings gap and investment proposition and service to fufill IS OUR landscape growing in complexity the long-term needs of clients Creating significant Attractive service-driven opportunities in a growing offering across our OBSESSION... addressable market client segments We put our clients first and at the Delivering heart of everything we do, helping value to clients, them create better financial colleagues, futures for themselves and their shareholders families by empowering them to Our sustainable and society Our strategy save and invest with confidence. business model Client focus supported by Execution through compliant, controlled, our culture and values secure and efficient platform Listening to clients, evolving Operational resilience, scale and the proposition and deepening market position creating long client relationships term stakeholder value Our client focus Improving client experience, deerg and driving growth Competitive advantages in people, marketing and technology 8 Hargreaves Lansdown Report and Financial Statements 2021