Strategic report Governance Financial statements Other information Long-term saving and investing is the best way to set yourself up for the future. We believe this should be an opportunity for everyone, no matter what your background or wealth. David James Director of Marketing, Brand & Communications Invest today, thank yourself later We continued our brand advertising campaign “Switch your Money ON”. We highlighted HL as the brand for long-term investors, helping clients to build resilient portfolios and better future outcomes. It was a multimedia campaign including TV and digital media across tax year end, asking the UK to “Invest today, thank yourself later”. The campaign aimed to build on our market leading brand preference and further broaden our appeal. 7 Hargreaves Lansdown Report and Financial Statements 2021