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Five-year summary (183/188)Hargreaves-Lansdown Report and Financial Statements 2021 - Glossary of alternative financial performance measures (184/188)Hargreaves-Lansdown Report and Financial Statements 2021 - (185/188)Hargreaves-Lansdown Report and Financial Statements 2021 - Glossary of terms (186/188)Hargreaves-Lansdown Report and Financial Statements 2021 - (187/188)Hargreaves-Lansdown Report and Financial Statements 2021 - (188/188) Strategic report Governance Financial statements Other information INVESTMENT PROPOSITION ...SUSTAINABLEGROWTH ISTHE RESULT 1234 Our client focused strategy and Excellent market A strategy that Investment in Attractive culture enables us to build long-term opportunities delivers success future growth returns relationships and address the structural We have a significant A real client focus supported byOutstanding client experienceOur strategy and investment growth opportunities that exist. addressable market undergoingour values enabling us to deliver:is delivered through ourdrives our growth in clients structural growth and changea compelling propositioncontinued investment inand assets. High levels of client Continued investment and innovation driven by people living longer, • people, technology and and asset retention combined individual responsibility, ongoingwith an increasing range ofmarketing, ensuring that we arewith significant ongoing ensure we enhance our proposition, low asset yields, a complexservices and solutions toalways improving and evolvingrevenues gives high quality savings environment, auto-meet the needs of clients;the service and maintaining ourearnings which quickly turn service and client engagement, which enrolment and market volatility.an excellent client servicecompetitive advantage.to cash. This enables us to • drives long-term sustainable growth. We deliver a proposition andacross all touchpoints making pay significant dividends whilst service to help clients throughclients’ lives easier; and reinvesting to drive further these trends and get to thecreasingly tailored content, sustainable growth. right outcomes. • in which all serve to deepen the client relationship. 2021 highlights £8.7bn 233,000 £366.0m 2020: £7.7bn 2020: 188,000 2020: £339.5m* Net new business in the yearNet new active clients in the yearUnderlying profit before tax** * Excludes the one-off gain of £38.8m from the sale of FundsLibrary £135.5bn 1,645,000 ** Definition is shown in the Glossaryof alternative financial performancemeasures on page 182. 2020: £104.0bn 2020: 1,412,000 Total assets under administrationTotal active clients 9 Hargreaves Lansdown Report and Financial Statements 2021