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Five-year summary (183/188)Hargreaves-Lansdown Report and Financial Statements 2021 - Glossary of alternative financial performance measures (184/188)Hargreaves-Lansdown Report and Financial Statements 2021 - (185/188)Hargreaves-Lansdown Report and Financial Statements 2021 - Glossary of terms (186/188)Hargreaves-Lansdown Report and Financial Statements 2021 - (187/188)Hargreaves-Lansdown Report and Financial Statements 2021 - (188/188) Strategic report Governance Financial statements Other information MARKET OVERVIEW CAPTURING GROWTH IN AN ATTRACTIVE MARKET CONTINUED OPPORTUNITY FOR GROWTH Significant addressable market undergoing structural change •People are living longer •Ongoing low asset yields •Political and market uncertainty •Complex savings environment £135.5bn £289.1bn •Individual responsibility • COVID-19 Clients need help… Hargreaves Lansdown D2C Platform •Help to understand HL has a 42.9% share1 •Help to manage AUA as at 30 June 2021 of this market •Just make it simple for them to do 3.0 …and want exceptional experience •Compelling proposition •Excellent service •Tailored client engagement TN ADDRESSABLE MARKET OF WEALTH + CASH2 1 Platforum UK D2C Market Update, June 2021. 2 Source: FCS, Platforum, Pimfa, PAM Directory, Oliver Wyman estimates – summer 2021. Addressable wealth definition = wealth served by Financial Advisors, Wealth Managers and D2C market. 19 Hargreaves Lansdown Report and Financial Statements 2021